As a first post I would like to outline how I diffentiate corporate blogs. If one simply looks at a few CBs, one quickly notices that a simple comparison is impossible. Therefore, a classification system is needed, that differentiates the type and goal of corporate blogging.
I differentiate six corporate blog categories:
Company Blogs Here, a company is blogging “as a whole” – introducing products, activities and insights.
Insider Blogs This means employees (from one CEO up to hundreds) blog and show insights into company life.
Marketing Blogs This refers to a company that is blogging only about one product or a product category.
Event Blogs Using this type, companies reflect on certain activities such as fairs or seminars.
Issue Blogs Here, employees adress a certain field of company expertise (e.g. a tech-topic).
Service Blogs In service blogs, companies offer additional information and help regarding a product (e.g. usage, functions, updates).
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Tags: Management
