Currently I am doing plenty of research on corporate blogs initiated by large companies for my master’s thesis. Consequently, the WayBackMachine on archive.org has become one of my favorite internet tools. Many companies that failed with their approach to the blogosphere have tried to cover their traces, but WayBackMachine can make these traces visible and display older versions (as long as you know the URL). It displays the old fixingBlog as well as the deleted content of the SAP Executive Blogs and the only 5-month-lasting Mercedes-Bluetec-Blog. All these blogs are interesting and good for quite a few lessons learned. But I’ll write more about that later… 
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Tags: Internet, Management, Web 2.0
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