On the Daimler-Blog I wrote on companies’ Twitter-ambitions lately. Urs just started the quest for a general definition of a “Corporate Microblog”. In relation to my definition of a corporate blog here my proposal:
A corporate microblog is a stream of short messages published through a standard microblogging service such as Twitter on behalf of a company by an individual employee or a group of employees. The publicized content is related to the company and directed to all or selected stakeholders. As well, the company features prominently as the initiator of the content and has the full copyright to all content published. Furthermore, a corporate microblog is updated regularly and used as one of the firm’s permanent online communication channels.
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Tags: Blog, Blogosphäre, Management, Microblogging, Twitter
