The submission deadline for scientific papers for the COST298 Conference 2009 in Copenhagen is approaching quickly. Therefore, i woukd like to publish a draft version here on the blog, so you don’t have to wait until the proceedings are published in May. The paper is based on a theoretical model of corporate blog effects in the context of social capital and an empirical study of 107 English-, German- and Russian-language corporate blogs. The blogs were archived over a ten week horizon and subsequently checked vor a long list of characteristics and features. Then I did quite a bit of statistical testing for culture-related differences in blogging practices and finally conducted a series of stepwise regression analyses in order to estimate the effects of the selected characteristics.
Here’s a pdf version of the draft: WHAT MAKES CORPORATE BLOGS SUCCESSFUL? – A CROSS-CULTURAL EMPRICAL STUDY OF CORPORATE BLOG CHARACTERISTICS
(If you’re not a fan of scientific writing, you’re invited to jump to the discussion and implications sections 4. & 5.)
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Tags: Blog Science, Blogosphäre, Corporate Blogs, Social Media
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