Google plans for the end of search term tracking

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Google seems to be working on Ajax-based searches. What might not sound like exciting news might be the neck-breaker for most web analytics tools as it prevents these tools from tracking the keywords used when searching google.com. Ned an example?

Until now, Google’s search URLs (searching for “test”) looks as follows:

http://www.google.com/search?q=kingnils

Ajax enables Google to give out the following URL instead:

http://www.google.com/#q=kingnils

From the first URL, analytics tools can simply extract the search term. However, this is impossible for the second URL as browsers do not transmit the information behind the hash mark. So only http://google.com will be displayed as the referrer. The only tool that might be able to circumvent this trick? well… most likely Google Analytics… (?)

via: Clicky & Smackdown

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3 Responses to “Google plans for the end of search term tracking”

  1. Just so you know, your link to Smackdown doesn’t work. Interesting story though…

  2. D. on Februar 3rd, 2009 at 20:18
  3. Thx for the hint. Just fixed the link!

  4. Nils König on Februar 3rd, 2009 at 20:29
  5. [...] Lösung ist nur eine Hypothese und nicht jeder wird sich über diese freuen. Wie KingNils vermutet, könnte es allerdings doch ein Tool geben, welches den Suchbegriff weitergibt: Google Analytics. [...]

  6. Das Ende des Suchbegriff-Trackings - ajaxbasierte Suche von Google | Seedfinance on Februar 17th, 2009 at 07:11

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