The German corporate blogosphere seems lifting off. IBM started launched its carefully prepared BlueBlog earlier this month. This week, we saw actually two new arrivals to the corporate blogosphere:
On monday, Opel started a new blog chapter, when the technicians of the Opel Insignia handed over the baton to the designers of the upcoming Opel Astra. Opel’s head of design Uwe Müller is already levelling the field for the world premier of the allnew Astra at the IAA this year – and receives respectable 30+ comments.
Today, the second Blog by German carmaker Daimler AG (btw my employer) first saw the light of day: the car2go-Blog. Wer are certainly a bit proud of our little brother. Interesting is the fact that the car2go-blog has a different concept – not only employees will publish texts here, but actual users of the 100 Smart cars in Ulm, Germany.
So I assume (though carefully) that blogging companies actually see the value of blogs for their communication needs, because all three firms are actually starting their second blogs! (IBM has been blogging in Germany since last year at the Lotus Blog a bit hidden in the width of the blogosphere)
So let’s hope for a final break-through and see what comes flown to us the next days and weeks!
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