Google seems to be working on Ajax-based searches. What might not sound like exciting news might be the neck-breaker for most web analytics tools as it prevents these tools from tracking the keywords used when searching google.com. Ned an example?

Until now, Google’s search URLs (searching for “test”) looks as follows:

http://www.google.com/search?q=kingnils

Ajax enables Google to give out the following URL instead:

http://www.google.com/#q=kingnils

From the first URL, analytics tools can simply extract the search term. However, this is impossible for the second URL as browsers do not transmit the information behind the hash mark. So only http://google.com will be displayed as the referrer. The only tool that might be able to circumvent this trick? well… most likely Google Analytics… (?)

via: Clicky & Smackdown

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