Here is a nice example of HOW NOT TO DO IT… the Volkswagen company had an extremely popular campaign-blog featuring a popular comedian with dozens of funny videos (viral marketing in the beginning) spread all over the internet. Now some domain grabbers acquired the domain and opened up a new blog – featuring some website tests (mostly erotic content). So here I guess the campaign planners have been sleeping. I wonder whether the VW-bosses are happy that thousands of links on the internet now connect to this questionalble blog instead of the expected VW-content. I guess that’s another important lesson on the use of corporate blogs – don’t just think short-term!